Why Are Online Reviews Important?

Online reviews are everywhere. From looking up hotels on TripAdvisor to searching on Yelp for the best place to eat in a new city to the everyday products we purchase online, everything has a star rating. Rating and reviewing businesses isn’t a new trend, but with the help of the internet, someone’s review now goes from their inner circle to possibly millions of views. Business owners today need to pay attention and realize that online reviews can play a large role in the overall success of their company.

88% of consumers trust online reviews as much as personal recommendations. This is huge! That means if a consumer is deciding between your business and your competitor, and your competitor has more reviews and/or a higher star rating, then your business might be getting overlooked. Think of how much business you might be losing out on. In the examples below, which business would you choose to patron?

Hotel Comparison

Hotels on TripAdvisor

food comparison

Chinese Restaurants on Yelp


Not only is it important to have a positive online reviews to attract consumers, but having more reviews online could help your business’s online raking by up to 10%. “Review Signals such as quantity of reviews, star rating, velocity of reviews, etc., contributed a significant 9.8% to local ranking power. In other words, a positive reputation can help to put you in front of more consumers.”source Moz Local

Tips for Getting More Positive Reviews

For business owners looking for ideas on how to recruit more customers to leave positive reviews about them online, we have some tips listed below:

  1. First and foremost, we recommend your business to have great customer service! You want to create an experience that will bring your customers back, and typically these happy customers not only return but share their experience online, increasing your overall reputation.
  2. In some cases,  no matter how great of service you provide, it can still be hard to get a customer to leave a review online. Training your staff to mention it during the checkout process with a customer at the point of sale is a great way to plant the seed and let them know you’re looking forward to their feedback.
  3. Incentivizing your customers is another great way to recruit reviews! Many of our clients have contests for gift cards, or discounted services with proof of a review. Be careful though, some sites like Yelp look down on incentivizing for reviews.
  4. Sending your customer an email survey or text message is another great way to get feedback online.

If you’re getting anywhere from 1-5 new reviews a month, congrats! 85% of SEO companies shoot for 1-5 new local reviews per month for their clients. If you’re still looking for the best method to gain positive reviews, test out a few of the suggestions to see what works for your business. If you’re interested in learning more about how you can gain more positive reviews online, reach out to us to see how we can help!

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